Our Mission

To empower seniors to maintain their independence by living in and loving their homes.

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Now more than ever, seniors need support designing their home environments for safe and comfortable living. Meet Ruby! We are a team of product designers, home experts and business leaders building the most trusted and helpful home service for seniors and their families.
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If building a mission-driven organization from the ground up sounds inspiring, please reach out. We are expanding our team and network of partners to help us bring our vision to life.
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Send us a note below, we would love to hear from you. You can also find our active job postings on Linkedin.

Our Team

Keith Cowing

CEO

Empowering seniors to maintain their independence by living in and loving their homes

Rachel Seltzer

Member Advocate MS, OTR/L, CAPS, SHSS

20+ years advising seniors for successful outcomes

Matt Berberian

Design & Development

Building a connected experience for Ruby experts and members

Chris Kline

Creative Director

Designing engaging and purposeful content for our members

Tori Krouse

Content Marketing

Engaging new and existing members through content marketing

Julia Sigal

Director, Product

Building a user-centered home assessment and service

Grant Silow

Director, Business Strategy & Partnerships

Creating valuable partnerships for Ruby and our members

Margaret Strickland

Director, Brand

Creating an approachable, friendly, and expert brand experience

Contact Us

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Ruby is backed by 25madison, an NYC based venture studio, incubating companies from the ground up and investing in early-stage companies.

About Us